Some people think a brand is a logo. Some people think it’s a logo, colours and fonts. That’s not entirely accurate, but they are part of a brand. The truth is that a brand is an all encompassing message that includes logos, fonts, colours AND a whole lot more. There’s a saying that your brand …
In 2003 I was interviewed by Derrin Hynch, Sarina Russo and a few others on A Current Affair. Derrin described me as ‘the perfect employee’ and ‘a great asset to any employer’. What he didn’t beleive was that I was capable of being handed the keys to a $250,000 business and running it. I had …
One of the things I hear very often in professional circles is that many people don’t know what to look for in a quality photograph. When searching for a car to purchase, I ask my mechanic’s opinion on what vehicle will be the best and not give me any trouble. As a professional photographer with …
I bet you read that and thought, how on earth could a myth about branding photography be holding my business back? What does branding photography even have to do with the growth of my business? Surely I can grow my business without branding photography, or with sub-par brand photography? Well that’s the problem with something …
What a fantastic team and such a fun session with Toowoomba Sensitive Freight. Spread out over two sessions to capture everything they needed, we managed to capture the TSF truck with some iconic Toowoomba sights in the background. We were all stoked to be able to capture the truck, the Cobb & Co windmills and …
A branding shoot can be a huge undertaking, but with the right photographer (who will help you plan your session to the letter) and the right prep you can ace this step in your business and come out relatively stress-free and with a collection of images that can take your brand to the next level! …