Even if you’ve had a personal brand photoshoot before you may not realise the true cost of having the session. Sure there’s the price of the shoot that your photographer has charged you, but have you considered the other costs involved?
Often times, inquiries to Oh Tilly Brand Photography begin with a question like ‘how much do your sessions cost’ and that’s a wonderful place to start your thinking and planning for your shoot, however there are many more aspects that you may not be thinking about, and ultimately, planning for.
SO, HOW MUCH DOES PERSONAL BRAND PHOTOGRAPHY COST?
THE PRICE OF YOUR PHOTOGRAPHER
This seems pretty straightforward, and it often is. Many brand photography specialists are familiar with how brands and businesses operate and have tailored their packages to suit the needs of most business owners. A one time investment will cover the planning, the shoot, the retouching and delivery and cloud storage of your images. For example Oh Tilly Brand Photography packages begin with a one time of investment of $800 for a fully bespoke branding photography experience.
A head shot session with Oh Tilly is a one time investment of $200 and this includes all of your fully retouched images in high resolution delivered via cloud storage.
Many non-brand specialist photographers are still hung up on print sales and will charge one fee for your session and then charge an additional fee for you to have your images in digital format. This is the standard practice for family photos, but is not really practical for a business.
Definitely confirm with your branding photographer that your digital images are included in the price they have quoted you ahead of your session or you could be left with a nasty surprise or no images.
THE COST OF HAIR AND MAKEUP
Many photographers will arrange a hair and makeup artist for you and have a special arrangement with their artists that will mean you get their agreed upon rate, check with your photographer to potentially save by booking through them.
Your average hair and makeup package will cost between $150 and $200 per person and is a really great way to ensure you have the best results possible.
A good makeup artist will enhance your best features and help to cover up any flaws or pesky pimples that turn up the day of your shoot.
COST OF STYLING/CLOTHING
You don’t necessarily need to take this step, unless you’re rebranding and want an entirely new look you will probably have everything you need already in your wardrobe and a good photographer will include assistance on what to wear to your brand photoshoot in your planning session/package.
But if you need new wardrobe for your shoot your photographer can also guide you through this or suggest a stylist who can shop for/with you.
THE TIME LOST IN YOUR BUSINESS
A photoshoot is not working IN your business, it’s working ON your business. This is excellent, many business owners fail to spend enough time working ON their businesses and this means they fail to grow. Investing the time and money into a personal brand photoshoot is a great way to help your business grow.
Still, you need to book this time to your business as time spent working ON the business and this is time you will lose somewhere else. If you fail to make up that time elsewhere you could fall behind. So have a plan to cover yourself, or plan a day for your photoshoot that you have no other work to get done. Definitely include this time as a cost in your personal branding photoshoot.
So there you have it, the true cost of a personal branding photoshoot. Is there anything that you hadn’t considered yet? Did you learn anything new? If so so share this with a new business owner who may be considering a branding shoot soon.